In the heart of Brazil, six women redefine power, luxury, and authenticity.
The Brazilian Cerrado has long been known for its vast horizons, golden sunsets, and endless biodiversity. But now, it’s revealing a different kind of life force, one driven by ambition, creativity, and unmistakable style.
In Poderosas do Cerrado (Powerful Women of the Cerrado), a new Globoplay and GNT series, six women from Goiás (Brazil) open the doors to their lives, showing that power is not confined to São Paulo or Rio de Janeiro.
The New Power Map
The series is an intimate portrait of women who lead, inspire, and elevate, from the beauty industry to luxury events, premium beverages, digital influence, and modern agribusiness.
Each episode reveals more than success stories: it’s about identity, resilience, and the subtle sophistication that defines Brazilian femininity in motion.
The Six Forces of the Cerrado
Andréa Mota, where grace meets industry
Andréa Mota is elegance turned executive. She operates in the real estate, agriculture and cosmetics industry, building her own legacy, mixing entrepreneurial rigor with personal warmth.
On Poderosas do Cerrado, she opens up about business, motherhood, and self-worth, proving that real power comes from within.
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| Andréa Mota / Photo: Archive |
Cristal Lobo, the celebration visionary
Founder of one of Goiás’ most luxurious event companies, Cristal Lobo transforms gatherings into art.
With an eye for aesthetics and emotional detail, she redefines what celebration means in modern Brazil: beauty, precision, and joy that feels entirely her own.
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| Cristal Lobo / Photo: Archive |
Tana Lobo, a gastronomic and artistic soul
Alongside her sister Cristal, Tana Lobo brings gastronomic and artistic sensibility and design intuition to the business of luxury.
Together, the Lobo sisters embody a new kind of creative entrepreneurship, where sisterhood, family, and elegance coexist effortlessly.
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| Tana Lobo / Photo: Archive |
Thaily Semensato, taste, strength and strategy
CEO of Casa da Bebida, a premium beverage sale's brand with a national footprint, Thaily Semensato is a portrait of modern leadership.
Her life is a balancing act between strategy meetings and high-profile events and she handles it all with poise, wit, and a killer sense of style.
She’s the woman who makes success look effortless.
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| Thaily Semensato / Photo: Archive |
Layla Monteiro, the style of influence
With over a million followers, Layla Monteiro is more than a digital influencer, she’s a movement.
Rooted in Goiás and connected to the world, she represents a generation of women who use fashion and social media not just to be seen, but to inspire.
Her charisma and timeless aesthetic bring a Vogue-worthy flair to the Cerrado.
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| Layla Monteiro / Photo: Archive |
Roseli Tavares, the power of the land
Pecuarist and businesswoman Roseli Tavares is redefining what it means to be a woman in agribusiness.
Between fields, cattle, and boardrooms, she radiates elegance and leadership, showing that sophistication thrives even in the heart of rural Brazil.
Roseli is proof that strength and beauty can, indeed, share the same space.
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| Roseli Tavares / Photo: Archive |
Poderosas do Cerrado goes far beyond glamour. It’s about legacy, courage, and the beauty of living life on your own terms.
These six women embody what modern power looks like in Brazil: deeply rooted, bold, feminine, and impossibly real.
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