Milan — Gucci presented its Fall/Winter 2026 collection at Milan Fashion Week in what became one of the most anticipated shows of the season. The runway marked the official debut of new creative director Demna Gvasalia, signaling a transformative moment for the Italian luxury house.
For his first collection at Gucci, Demna delivered a vision that carefully balanced the brand’s rich heritage with a sharper, contemporary attitude. The silhouettes were confident and body-conscious, featuring sleek dresses, precise tailoring, and structured outerwear. Lace, polished leather, and fluid fabrics created a dialogue between sensuality and strength — a contrast that defined the mood of the collection.
References to late-1990s and early-2000s glamour subtly surfaced throughout the show, evoking one of Gucci’s most iconic eras while avoiding nostalgia. Signature house codes — including the Flora motif, classic handbags, and logo detailing — were reimagined with restraint and precision, reinforcing the identity of the brand without overpowering the new creative direction.
The color palette deepened the dramatic tone of the presentation, with burgundy, black, forest green, and metallic accents adding richness and intensity. Styling choices emphasized sharp lines and confident femininity, underscoring a renewed sense of clarity and purpose for the house.
The finale delivered a defining moment as supermodel Kate Moss closed the show, linking Gucci’s storied past with its evolving future. Her presence on the runway amplified the emotional resonance of the debut and highlighted the brand’s continued cultural relevance.
More than just a seasonal collection, Gucci’s Fall/Winter 2026 show represented a strategic and symbolic reset — honoring legacy while confidently stepping into a bold new era under Demna’s direction.
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